Rebecca “REBL” Risty is the founder and CEO, also known as Head REBL, of REBL Labs AI & REBL Marketing Inc., a San Diego-based woman-owned agency helping organizations build AI-powered marketing teammates that streamline operations, reduce overwhelm, and accelerate growth.
With 15+ years of experience in branding, automation, and strategic content systems, REBL is on a mission to make AI practical and approachable for business leaders, especially those juggling too many hats. Her work empowers HR leaders, marketers, and business owners to rethink how work gets done by combining smart automation with custom AI tool stacks.
She holds a BA in Communications (minor in Biology) and an MBA in Marketing & Entrepreneurship. Before launching REBL Labs, she held leadership roles at Qualcomm and the World Trade Center San Diego.
Her innovation and leadership have earned recognition from:
- San Diego Business Journal – CEO of the Year Finalist
- Connected Women of Influence – Emerging Woman Owned Business Award
- Businesswoman of the Year Finalist· Connected Women of Influence – Emerging Woman Owned Business Award
- Businesswoman of the Year Finalist
An Army brat with German American and Korean heritage, REBL’s global upbringing and entrepreneurial roots, starting with a Polynesian entertainment business and even a neighborhood restaurant, fuel her belief that bold ideas and better systems can unlock new levels of freedom and success.
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