Employer Branding: What You NEED to Know Now
Employer Branding. It's a buzzword in our industry these days and everyone's talking about it. But what is it really? And why is it so important? And where do you even start? In this session, you'll learn from recruiting industry consultant, trainer and speaker Stacy Zapar everything you need to know to tackle this important initiative at your organization. Get the scoop on all things EB including priorities, what to share, where to share it, creative innovations and how to get the most ROI for your employer brand efforts, no matter the size of your company, team or budget.
Stacy is the Most Connected Woman on LinkedIn since 2008 with more than 40,000 1st-level connections, making her the #5 most connected person out of 380 million members worldwide. She was named 2015 Trendsetter of the Year for Talent Acquisition by SHRM’s HR Magazine for her leadership of the Zappos Insider initiative and has been featured in The Washington Post, Harvard Business Review, Forbes, Entrepreneur, Fortune, Huffington Post, Business Insider, Business Review Weekly and many other publications. Her own blog has more than one million views.
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